our story
Slimming World has always been the easiest, most satisfying way to lose weight, in our friendly and supportive weekly groups and online. And our flexible healthy eating plan, Food Optimising, means you can eat the food you love and achieve your weight loss dreams.
Central to Food Optimising is Slimming World Free Food – those nutritious, healthful foods that fill you up for fewer calories. We’re not just talking fruit and veg here… think lean meat and poultry, fish and seafood, plant-based proteins, pasta (yes, really!), rice and noodles, pulses, fat-free dairy and eggs. And because they pose such a low risk to your weight loss, they’re completely unlimited. No weighing or measuring, and absolutely no hunger!
We know that not everyone has the time to plan, shop and prepare homemade meals every day, so in 2015 we launched our Slimming World Free Food range at Iceland – convenient, ready-to-cook meals to keep in your freezer.
Now we’ve added our exciting Slimming Word Kitchen recipe box subscription – a time-saving shortcut to make cooking from scratch simple. Each meal kit is packed with 100% Free Food ingredients, so they’ll help you stay beautifully on track with your healthy eating goals. Plus we’ve done the shopping for you, so all you have to do is cook and enjoy!
our approach
Our chefs, expert nutritionists and food lovers have developed more than 200 recipes in generous portions, each of them packed with 100% Slimming World Free Food, so you can cook up tasty, satisfying meals at home.
Perfect for busy people who’d love to take the hassle out of their mealtimes, these healthy recipe boxes deliver delicious dishes from our kitchen to yours.
how Slimming World works
eat the food you love
The flexibility of Food Optimising makes losing weight easier and more enjoyable than any other weight loss plan. With Free Food (healthy, filling, lower-calorie foods – that you can eat freely) at the heart of the plan, Food Optimising has helped millions of people lose weight without ever feeling hungry or deprived!
move more
Body Magic, our unique physical activity programme, will support your weight loss and help you stay slim for life. Become more active at your own pace, to suit your lifestyle, doing the activity you choose.
get unbeatable support
Join your fellow members as part of the Slimming World community, in group and online. This is where the magic happens – share, shine, support others and be supported to reach your dream weight.